25 Tips and Tricks for Marketing on Facebook

Although some of the younger demographics are passing up Facebook in favor of tools like Instagram and Snapchat, Facebook still dominates the market.
25 Tips and Tricks for Marketing on Facebook:

  1. Create a business Page, not a personal profile.
  2. Claim your Page’s vanity URL.
  3. Add a great cover photo.
  4. Add a recognizable profile picture.
  5. Optimize your “About” section — especially the preview.
  6. Earn the “Very responsive to messages” badge.
  7. Add milestones.
  8. Choose a call-to-action button.
  9. Create a business Page, not a personal profile.
  10. Create custom page tabs.
  11. Prioritize quality over quantity.
  12. Post at the best times for your audience.
  13. Post your best blog content.
  14. Make sure your blog posts’ meta descriptions are complete.
  15. Remove links from your post copy.
  16. Post your most compelling visual content.
  17. Make sure your images are properly formatted.
  18. Post videos, especially live videos.
  19. Use Facebook Insights.
  20. Schedule posts in advance.
  21. Add Facebook social media buttons to your blog and website.
  22. Subscribe to Facebook’s Official Blog for future announcements from Facebook.
  23. Choose the right advertising tool.
  24. Use Audience Insights to learn about your audience.
  25. Test multiple versions of a single ad.

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