LinkedIn is the number one social media platform for business. With over 660 million users worldwide, it’s the perfect place to create, build and nurture business relationships.
Do you use LinkedIn to find business opportunities? Are you looking for tips to reach new leads? LinkedIn has a number of features that make it easy to develop relationships with the right prospects for your business.
Whether we are talking about a personal LinkedIn profile or a LinkedIn Company page, it’s simply not enough to build it and hope clients come. Here are some tips to reach new leads:
It doesn’t help you to simply “collect connections” on LinkedIn. Once you’ve found and connected with potential prospects or partners, it’s important to build a relationship with your connections.
There are a number of ways that you can strengthen your relationships and stay top of mind.
Comment and Share
An easy way to interact and get on the radar of your connections is to comment on or share their status updates and Publisher posts. Ensure that you tag them when appropriate, as this both alerts them to your share or comment and also gives them exposure to your network.
In the case of both comments and sharing, always make sure that your engagement with your connection makes sense and doesn’t come across as spammy or unprofessional, and that you only post content that will be of real benefit or interest to your network.
Few things leave as strong an impression as when someone gives without the expectation of getting anything in return. This is true when you introduce two of your connections to each other.
If you know two of your connections could benefit from meeting each other, take the time to properly give them a formal introduction. Remember, don’t make introductions haphazardly; only do this if you know both people well.
Send Helpful Articles or Resources
If you want to build relationships and stay top of mind with your hottest prospects without coming across as pushy or salesy, send them a message with an article or other resource.
Each week, send some of your hottest prospects an article, checklist, video, stat, or white paper they’d be interested in, with a short note saying you thought of them when you saw it. Not only will this help keep you on their radar, but it will also position you as a credible authority on your topic and a trusted advisor in their minds.
Note: Don’t share anything self-promotional. You’re using content to help your prospects along their buyer’s journey, not pitching and trying to close the sale in one step. If you make the outreach about you, you’ll instantly lose credibility.
It’s so important to make a good first impression, but all too often social media profiles are set up quickly and never revisited… particularly LinkedIn. Your profile needs to be so much more than a cut and paste version of your CV!
Not spending time completing and updating your social media profiles is a huge mistake, but it’s made by so many people. Would you leave the house half-dressed if you were attending a business meeting? On social media you have even less time to make an impact than if you were meeting face-to-face. Your online profile is your 24/7 brand representative so it’s vital to get it right, and to keep it up-to-date.
Until you’re ready to make a great first impression, your efforts to make connections and conversations could be wasted – before you dive in, ensure you’re ready to do business.